Ready pathway
Sales Ready: a sales conversation you can lead.
Practise understanding a buyer’s needs, explaining your offer and agreeing a next step using the ALPHA sales cycle.
US$488 · 2 days + 90-day practice and coaching
Cohort dates: To be determined.
01 · What feels stuck
Is this where you are?
You need to sell or influence, but the conversation can feel awkward, unclear or easy to abandon.
Who this is for
People expected to sell a product or service who need a practical sequence for buyer conversations and follow-up. Participants use their own offer or a supplied practice case.
02 · What you will do
What you will leave with
Use sales scenarios to practise asking about a buyer’s needs, explaining your offer and following up without pressure.
- An ALPHA conversation guide
- A buyer needs summary
- A follow-up tracker
- A 90-day conversation plan
Explore the two-day syllabus
ALPHA means Attract, Leverage, Present, Handle and Action. Practise earning attention, identifying needs, presenting a relevant offer, responding to concerns and agreeing a next step.
Day 1: Earn attention and identify the buyer’s need
Connect the offer to a buyer situation
Define the buyer and problem. Separate supported benefits from assumptions.
Output: An offer-and-buyer map.
Attract: earn the next minute
Write a relevant opening. Practise inviting a conversation without pressure.
Output: Two tested opening lines.
Leverage: ask before presenting
Ask about the current situation and desired change. Confirm priorities and decision criteria.
Output: A discovery question set and needs summary.
Present: connect the solution to the need
Link benefits to confirmed needs. Support claims with relevant evidence and limits.
Output: A buyer-specific presentation guide.
Day 2: Resolve concerns and agree the next action
Handle: find the concern behind the objection
Clarify the buyer’s hesitation. Respond with evidence, options or an honest limit.
Output: A concern-and-response guide.
Action: agree a useful next step
Summarise fit and unresolved points. Agree an owner, action and date.
Output: A next-step confirmation template.
Follow up with a reason
Plan follow-up around an agreed action. Track responses and respect a request to stop.
Output: A follow-up tracker and message examples.
Combine ALPHA and take it into practice
Demonstrate all five ALPHA stages. Set a 90-day conversation practice plan.
Output: An ALPHA conversation guide, feedback record and 90-day plan.
Daily times, venue, group size and entry requirements will be confirmed for each cohort.
Explore an exercise and its review questions
"The Hidden Requirement": the seller interviews a buyer whose key requirement is initially unstated.
Feedback and review: The buyer checks the seller’s summary; peers distinguish open questions from leading questions.
What you revise or apply: Use a needs summary before recommending an offer.
Inspect a worked example: Ask before proposing
Illustrative teaching example. This is fictional, not a participant submission, facilitator feedback record or evidence of results.
- Starting draft
- Our package will solve your problem.
- Review question
- What has the buyer actually said is difficult? What do you still need to understand?
- More specific version
- Where does the current process slow down? What have you tried? What would you need to see before considering a next step?
Try it: write your own starting statement, answer the review question and choose one action you can check afterwards.
03 · Time and included support
Your attendance and follow-through
You continue by using the approach in real conversations. It does not guarantee a sale.
Included in the fee: 90 days to implement what you learnt and committed to during the two-day programme.
- Between coaching days: put your commitments into practice and use the WhatsApp group for online peer coaching.
- Day 30: half-day group coaching.
- Day 60: half-day group coaching.
- Day 90: half-day group coaching and graduation.
Plan for the two programme days, three half-days of group coaching and time between them to implement your commitments. Implementation time depends on the work you choose; it is separate from the coaching sessions.
Soo Hoo Yoon Hunn facilitates the group coaching. Coaching dates, times, delivery format and missed-session arrangements will be confirmed before booking.
What to bring to each coaching session
Use these tasks to prepare for each coaching session. Agree how to apply them to your goal with Soo Hoo.
- Day 30
- Bring records of attempted buyer conversations and the questions or concerns raised.
- Day 60
- Review revised conversations and follow-up records; identify where buyers need clearer information.
- Day 90
- Demonstrate the complete ALPHA conversation and present evidence of application and next steps.
04 · Your facilitator
Learn with Soo Hoo Yoon Hunn
Soo Hoo facilitates Sales Ready and its included group coaching. He leads RiseUp as part of the #100MillionLives movement.
Preparation and access arrangements
Before booking, confirm the entry requirements, preparation, materials and access arrangements. Ask whether to bring a work example or use a supplied practice case.
05 · Fee and how to enquire
US$488
All taxes included. Pay in USD or the MYR equivalent; instalments can be agreed.
See included coaching and time commitmentCohort dates are to be determined. Enquire about the next cohort, venue, daily schedule and entry requirements. WhatsApp and email open a message for you to review and send; opening it does not reserve a place.
Bringing a team?
Discuss the team’s work, participant needs and how this programme could be applied inside your organisation.
Ask about Sales Ready for a teamNeed a sponsored place?
Sponsored places can be offered for this programme, subject to available funding, private assessment and readiness requirements. Ask for the application steps; applying does not guarantee a place.
No one is asked to prove hardship publicly.
Ask about sponsorship on WhatsAppQuick answers
What to know before you enquire.
What does Sales Ready cover?
Practise understanding a buyer’s needs, explaining your offer and agreeing a next step using the ALPHA sales cycle.
How long is Sales Ready and what is the fee?
Sales Ready includes two days followed by 90 days of practice and coaching. The fee is US$488, including all taxes. Pay in USD or the MYR equivalent; instalments can be agreed with the team.
What does the 90-day implementation period include?
The fee includes WhatsApp peer coaching and group coaching with Soo Hoo Yoon Hunn while you put your commitments into practice. The full schedule appears in “What to plan for afterwards” on this page. Cohort dates are to be determined.
How do payment and place confirmation work?
Abundant Impact issues the invoice. All taxes are included in the programme fee. You can pay in USD or the MYR equivalent, in full or by agreed instalments. Full payment or the first agreed instalment confirms a paid place. Ask for the MYR amount and any instalment schedule before paying.
Can I cancel, get a refund or transfer my booking?
Participant cancellations and refunds are not allowed. Before the programme starts, you can transfer your booking to another person or a later cohort. If RiseUp postpones the programme, your booking transfers to the next dates. Contact the team to arrange a transfer.