People starting a small business or testing an early business idea, including alongside employment.
Choose KEDAI Ready to connect customers, costs, pricing and delivery before testing your business idea. Kopitiam is a simulated coffee-shop business; you apply the decisions to your own product or service.
A first step
Questions you may be asking.
Try a practical action, then explore the activities and support below.
I want to start a small business. What should I do first?
Define who you want to serve, the problem your product or service addresses and how you would deliver it. Estimate the costs and a possible price, then plan a small test with prospective customers before making a larger commitment. KEDAI Ready practises customer, cost, pricing and delivery decisions through Kopitiam, a simulated coffee-shop business, before applying those decisions to a test of your own idea.
How do I test my business idea before spending much money?
Choose one assumption to test, such as whether a particular customer needs your offer at the proposed price. Show a simple sample or description, ask how they handle the problem now and record their response. Set limits on the test’s spending and time, then review the evidence before expanding. KEDAI Ready connects customer, pricing, cost and delivery decisions to a small business test; positive feedback alone does not establish a profitable business.
02 · What you will do
What you will produce
Use the Kopitiam coffee-shop simulation to practise business decisions, then apply them to your own offer: a defined customer, product or service, costed price, small test budget, pitch and operating procedure.
The coffee shop is the shared practice case. Transfer each decision to your own product or service: who would buy, why they would choose it, what it costs, what you would charge and how you would deliver. Your 90-day plan tests those assumptions with prospective customers; you do not need to open a coffee shop.
During the programme
A customer-ready offer and business model for your product or service.
A pitch, costed price and small test budget.
An operating procedure and 90-day customer and delivery test plan.
Over the next 90 days
Records of customer feedback, actual orders, costs and money received.
A revised offer and a reasoned decision to continue, change or stop the idea.
What successful practice looks like
Transfer Kopitiam decisions to your own offer, run a small test within your chosen budget and explain what the evidence changed. Simulation results do not prove real demand or profit. Sales and profit are results to pursue, not completion requirements.
Bring attempts, feedback and revisions to group coaching. Completion is based on demonstrated skills, application and honest review. Jobs, paid assignments, increased sales and profit are results to pursue, not guaranteed completion conditions.
Illustrative simulation: 1. Build and brand. 2. Team and business model. 3. Product and pricing. 4. Operating systems. Practise decisions before testing your own idea.Open full-size illustration ↗Explore the two-day syllabus
Adapted from D’Olde Kopitiam: build and brand the business, develop the team and business model, develop and price the product, then design operating systems.
Day 1: Connect purpose, customers and the business model
Entrepreneurial Fundamentals: connect purpose to business decisions
State why you want a business and what you want it to make possible. Identify how the business could earn income and which costs affect profit.
Output: A purpose statement and business decision notes.
Getting Started: build a business customers can recognise
Define the business name and brand position. Plan how to engage customers so they have a reason to return and recommend the business.
Output: A business identity and customer engagement statement.
Business Building: connect the team and business model
Allocate team responsibilities. Negotiate resources and construct a business model using business fundamentals.
Output: A business model and team responsibility map.
Day 2: Develop the product, systems and application plan
Product Development: turn the offer into a customer decision
Connect the product, customer and marketing choices; state the unique selling proposition (USP), or the specific reason a customer would choose your offer. Identify costs, set a reasoned price and pitch the product to a consumer.
Output: A product concept, a unique selling proposition (the reason to choose it), cost and pricing notes, and a pitch.
Business Systems: make delivery repeatable
Write a standard operating procedure (SOP): step-by-step instructions for completing a business task consistently. Check for unwritten assumptions and make the steps clear enough for another person to follow.
Output: A process map and draft standard operating procedure (step-by-step working instructions).
Putting It All Together: turn the simulation into action
Analyse a case and select a small business idea to test. Formulate customer, pricing and delivery tests in a 90-day action plan. Prepare the records needed for the 90-day application review. Set a small test budget and distinguish orders, costs and money received.
Output: A 90-day business test plan. A review template for: Records of customer feedback, actual orders, costs and money received. A revised offer and a reasoned decision to continue, change or stop the idea.
See the venue, teaching language and programme hours in the attendance section. Confirm the group size for your cohort. No preparation, equipment or prior technical skills are required. You can use the supplied practice materials.
Explore an exercise and its review questions
"Kopitiam Phase 3": use the original simulation to develop and deliver the product and pitch it to consumers.
Feedback and review: Compare the pitch, price and customer response; identify the product or message revision supported by feedback.
What you revise or apply: Test the revised offer and price with a prospective customer; record their questions and response.
Inspect a worked example: Test a small business idea
Illustrative teaching example. This is fictional, not a participant submission, facilitator feedback record or evidence of results.
Starting draft
I want to earn extra income by selling lunch packs.
Review question
Who would buy, what would each pack cost to prepare and deliver, and what evidence would justify a small test?
More specific version
Ask prospective customers about their lunch needs and response to a sample offer. List ingredient, packaging and delivery costs, account for your time, and set a trial price. Choose a spending limit before testing a small batch; record any orders, costs and feedback before deciding whether to repeat or revise it.
Try it: write your own starting statement, answer the review question and choose one action you can check afterwards.
03 · Time and included support
Your attendance and follow-through
Venue: Home Of ELITE Trainers Unit 1.3.19 Level 3 Pearl Point, Old Klang Road, 58000 KL
Teaching language: English.
Programme hours: 9 am–9 pm or later, depending on the group of participants. The trainer is committed to helping participants get maximum value from the session. Allow for a flexible finish when arranging transport and other commitments.
Run a small customer and delivery test over 90 days. Record feedback, orders, costs and money received, improve the offer and decide whether to continue, change or stop.
Included in the fee: 90 days to implement what you learnt and committed to during the two-day programme.
Support: 90 days of WhatsApp support while you put your commitments into practice.
Group coaching: Three half-day group coaching sessions online or in person with Soo Hoo Yoon Hunn. The cohort decides the dates and times.
Graduation: Group graduation for all READY programmes is included. The date and arrangements will be confirmed.
Plan for the two programme days, three half-days of group coaching and time to implement your commitments. Implementation time depends on the work you choose.
Soo Hoo Yoon Hunn facilitates the group coaching. Attendance at both programme days is required.
What to bring to each coaching session
Use these tasks to prepare for each coaching session. Agree how to apply them to your goal with Soo Hoo.
Coaching event 1
Bring your own offer, costed price, test budget and initial customer responses.
Coaching event 2
Review the customer and delivery test, actual orders, costs and money received; revise the offer or process.
Coaching event 3
Present your revised offer, test records and decision to continue, change or stop.
04 · Your trainers
Learn with Gin Hai
Lead trainer · KEDAI Ready
Business development, strategy and operating systems
Gin Hai brings more than 25 years of business experience to practical work on strategy, customers and operating systems.
Peh Gin Hai is an entrepreneur, business strategist, consultant and trainer with more than 25 years of hands-on business experience. His work spans business development, customer experience, negotiation, strategy and process development.
He founded Advanced Aquatics in 2004 and grew it from a one-person operation to approximately 120 team members across 13 centres in four states. The business secured contracts with more than 30 educational institutions. He later founded Brilliant Life Consulting and the MBF Program, through which he has worked with more than 50 entrepreneurs and business owners on strategy, leadership, processes and growth.
Summa Cum Laude graduate in Mechanical Engineering & Business Management · McMaster University, Canada
Founder of Advanced Aquatics, Brilliant Life Consulting and the MBF Program
BNI Growth Director Consultant · More than 22 years with BNI
Also facilitating
Soo Hoo Yoon Hunn
Soo Hoo also facilitates KEDAI Ready and its included group coaching. He leads RiseUp as part of the #100MillionLives movement.
No preparation, equipment or prior technical skills are required. You can use the supplied practice materials. Only free tools are used, with no additional programme costs. Teaching is in English. Discuss any access needs before booking. You can use the supplied practice case.
05 · Fee and how to enquire
RM1,988
Inclusive SST 8%. Pay in MYR. Credit-card instalments up to 36 months available. Agree the payment schedule before paying. There are no additional programme costs.
WhatsApp and email open a message for you to review and send; opening it does not reserve a place.
Participant cancellations and refunds are not allowed. Before the programme starts, you can transfer your booking to another person or a later cohort. If RiseUp postpones the programme, your booking transfers to the next dates. If RiseUp permanently cancels the programme, you receive a full refund. Contact the team to arrange a transfer.
Confirm the cohort dates and full arrangements before paying. Full payment or the first agreed instalment confirms a paid place.
Cohort dates: Dates to be announced. Confirm your chosen cohort and booking arrangements before paying.
Details to confirm before booking
Your chosen programme dates and any access arrangements.
Any access needs and whether the programme activities suit you. No preparation, equipment or prior technical skills are required. You can use the supplied practice materials. Only free tools are used, with no additional programme costs.
Three half-day group coaching sessions online or in person with Soo Hoo Yoon Hunn. The cohort decides the dates and times. Attendance at both programme days is required. Coaching dates are not fixed in advance; explain any scheduling limits before paying.
Group graduation for all READY programmes is included. The date and arrangements will be confirmed.
Your payment and transfer arrangements, including credit-card instalment details if needed. If RiseUp permanently cancels the programme, you receive a full refund.
Ask the team for the remaining details before deciding whether to book.
Bringing a team?
KEDAI’s main focus is helping people develop their own business and income. Organisations can also enquire about using the Kopitiam simulation to help teams understand customers, costs and delivery, with workplace examples and follow-up tasks agreed separately.
Sponsored places can be offered for this programme, subject to available funding, private assessment and readiness requirements. Ask for the application steps; applying does not guarantee a place.
People starting a small business or testing an early business idea, including alongside employment. Choose KEDAI Ready to connect customers, costs, pricing and delivery before testing your business idea. Kopitiam is a simulated coffee-shop business; you apply the decisions to your own product or service.
Where is KEDAI Ready held and which language is used?
RiseUp programmes take place in person at Home Of ELITE Trainers, Unit 1.3.19 Level 3 Pearl Point, Old Klang Road, 58000 KL, Kuala Lumpur, Malaysia. Teaching is in English. KEDAI Ready hours: 9 am–9 pm or later, depending on the group of participants. The trainer is committed to helping participants get maximum value from the session. Allow for a flexible finish when arranging transport and other commitments.
When is the next KEDAI Ready programme?
KEDAI Ready dates: Dates to be announced.
What does KEDAI Ready cover?
Develop a customer-ready small-business offer and test customer, pricing and delivery decisions over 90 days.
How long is KEDAI Ready and what is the fee?
KEDAI Ready includes 2 days + 90 days of WhatsApp support + 3 half-day group coaching sessions. The fee is RM1,988, Inclusive SST 8%. Pay in MYR; credit-card instalments up to 36 months available.
What does the 90-day implementation period include?
90 days of WhatsApp support and practice. Three half-day group coaching sessions online or in person with Soo Hoo Yoon Hunn. The cohort decides the dates and times. Group graduation for all READY programmes is included. The date and arrangements will be confirmed.
How do payment and place confirmation work?
ABUNDANT IMPACT SDN BHD issues the invoice. Programme fees: Inclusive SST 8%. You can pay in MYR, in full or by credit-card instalments. Instalments up to 36 months available. Full payment or the first agreed instalment confirms a paid place. Confirm any instalment schedule before paying.
Can I cancel, get a refund or transfer my booking?
Participant cancellations and refunds are not allowed. Before the programme starts, you can transfer your booking to another person or a later cohort. If RiseUp postpones the programme, your booking transfers to the next dates. If RiseUp permanently cancels the programme, you receive a full refund. Contact the team to arrange a transfer.
Do I need preparation, equipment or paid tools?
No preparation, equipment or prior technical skills are required. You can use the supplied practice materials. Only free tools are used, with no additional programme costs.
