Ready pathway
KEDAI Ready: practise building your own business.
Build the skills to earn through your own business. Practise customer, pricing and delivery decisions in the Kopitiam simulation, then test a business idea over 90 days.
US$488 · 2 days + 90-day practice and coaching
Cohort dates: To be determined.
01 · What feels stuck
Is this where you are?
You want to build your own income, but need to work out who would buy, what to charge and how to deliver your product or service.
Who this is for
People who want to build their own income by starting a small business or improving an early business idea, including people exploring a business alongside employment.
02 · What you will do
What you will leave with
Build and brand a simulated business, connect costs and pricing, pitch a product and plan delivery before choosing a small business idea to test with prospective customers.
- A business model for your idea
- A product pitch with cost and pricing notes
- A draft operating procedure
- A 90-day business test plan
Explore the two-day syllabus
Adapted from D’Olde Kopitiam: build and brand the business, develop the team and business model, develop and price the product, then design operating systems.
Day 1: Connect purpose, customers and the business model
Entrepreneurial Fundamentals: connect purpose to business decisions
Apply WTF: Way To Freedom and Knowing Your WHY to a business purpose. Analyse choices using the source Income Formula and Profit Formula.
Output: A purpose statement and business decision notes.
Getting Started: build a business customers can recognise
Define the business name and brand position. Design a customer engagement approach around Creating Raving Fan.
Output: A business identity and customer engagement statement.
Business Building: connect the team and business model
Allocate team responsibilities. Negotiate resources and construct a business model using business fundamentals.
Output: A business model and team responsibility map.
Day 2: Develop the product, systems and application plan
Product Development: turn the offer into a customer decision
Apply the original 5P of Marketing and develop a unique selling proposition. Identify costs, set a reasoned price and pitch the product to a consumer.
Output: A product concept, USP, cost and pricing notes, and pitch.
Business Systems: make delivery repeatable
Map a business process into an SOP. Apply the source Law of Lowest Common Denominator to system design.
Output: A process map and draft SOP.
Putting It All Together: turn the simulation into action
Analyse a case and select a small business idea to test. Formulate customer, pricing and delivery tests in a 90-day action plan.
Output: A 90-day business test plan.
Daily times, venue, group size and entry requirements will be confirmed for each cohort.
Explore an exercise and its review questions
"Kopitiam Phase 3": use the original simulation to develop and deliver the product and pitch it to consumers.
Feedback and review: Compare the pitch, price and customer response; identify the product or message revision supported by feedback.
What you revise or apply: Test the revised offer and price with a prospective customer; record their questions and response.
Inspect a worked example: Test a small business idea
Illustrative teaching example. This is fictional, not a participant submission, facilitator feedback record or evidence of results.
- Starting draft
- I want to earn extra income by selling lunch packs.
- Review question
- Who would buy, what would each pack cost to prepare and deliver, and what evidence would justify a small test?
- More specific version
- Ask prospective customers about their lunch needs and response to a sample offer. List ingredient, packaging and delivery costs, account for your time, and set a trial price. Choose a spending limit before testing a small batch; record any orders, costs and feedback before deciding whether to repeat or revise it.
Try it: write your own starting statement, answer the review question and choose one action you can check afterwards.
03 · Time and included support
Your attendance and follow-through
Test a small business idea with prospective customers. Record feedback, costs and any sales, then revise your offer, price or delivery process during coaching. The programme does not guarantee income or business revenue.
Included in the fee: 90 days to implement what you learnt and committed to during the two-day programme.
- Between coaching days: put your commitments into practice and use the WhatsApp group for online peer coaching.
- Day 30: half-day group coaching.
- Day 60: half-day group coaching.
- Day 90: half-day group coaching and graduation.
Plan for the two programme days, three half-days of group coaching and time between them to implement your commitments. Implementation time depends on the work you choose; it is separate from the coaching sessions.
Soo Hoo Yoon Hunn facilitates the group coaching. Coaching dates, times, delivery format and missed-session arrangements will be confirmed before booking.
What to bring to each coaching session
Use these tasks to prepare for each coaching session. Agree how to apply them to your goal with Soo Hoo.
- Day 30
- Bring your business idea, offer, initial cost and pricing notes, and feedback from prospective customers.
- Day 60
- Review a small offer or delivery test, customer feedback, costs and any sales; revise the offer, price or operating process.
- Day 90
- Present what you tested, the feedback and financial records available, and your decision to continue, change or stop the idea.
04 · Your facilitator
Learn with Soo Hoo Yoon Hunn
Soo Hoo facilitates KEDAI Ready and its included group coaching. He leads RiseUp as part of the #100MillionLives movement.
Preparation and access arrangements
Before booking, confirm the entry requirements, preparation, materials and access arrangements. Ask whether to bring your own business idea or use a supplied practice case.
05 · Fee and how to enquire
US$488
All taxes included. Pay in USD or the MYR equivalent; instalments can be agreed.
See included coaching and time commitmentCohort dates are to be determined. Enquire about the next cohort, venue, daily schedule and entry requirements. WhatsApp and email open a message for you to review and send; opening it does not reserve a place.
Bringing a team?
KEDAI’s main focus is helping people develop their own business and income. Organisations can also enquire about using the Kopitiam simulation to help teams understand customers, costs and delivery, with workplace examples and follow-up tasks agreed separately.
Ask about KEDAI Ready for a teamNeed a sponsored place?
Sponsored places can be offered for this programme, subject to available funding, private assessment and readiness requirements. Ask for the application steps; applying does not guarantee a place.
No one is asked to prove hardship publicly.
Ask about sponsorship on WhatsAppQuick answers
What to know before you enquire.
What does KEDAI Ready cover?
Build the skills to earn through your own business. Practise customer, pricing and delivery decisions in the Kopitiam simulation, then test a business idea over 90 days.
How long is KEDAI Ready and what is the fee?
KEDAI Ready includes two days followed by 90 days of practice and coaching. The fee is US$488, including all taxes. Pay in USD or the MYR equivalent; instalments can be agreed with the team.
What does the 90-day implementation period include?
The fee includes WhatsApp peer coaching and group coaching with Soo Hoo Yoon Hunn while you put your commitments into practice. The full schedule appears in “What to plan for afterwards” on this page. Cohort dates are to be determined.
How do payment and place confirmation work?
Abundant Impact issues the invoice. All taxes are included in the programme fee. You can pay in USD or the MYR equivalent, in full or by agreed instalments. Full payment or the first agreed instalment confirms a paid place. Ask for the MYR amount and any instalment schedule before paying.
Can I cancel, get a refund or transfer my booking?
Participant cancellations and refunds are not allowed. Before the programme starts, you can transfer your booking to another person or a later cohort. If RiseUp postpones the programme, your booking transfers to the next dates. Contact the team to arrange a transfer.